In this post, I will be looking over the copywriting for RXBAR’s products and website, breaking it down with a formula, and then applying that formula to create similar copywriting for Soliom.   Copy: “No B.S.” A “This is our Product” A Considering there are only about 5-6 words here, this is well-written copy. RXBAR […]

a As a society, many of our values are derived from one concept: Love. As you may have noticed, our language doesn’t have many words to describe the many different ways we can love. Many types of romantic love, familial love, love of friends, and even spiritual love are all bunched together under the guise […]

  At the beginning of this week, a friend and I drove from Saratoga Springs to Philadelphia and then to New Milford, Connecticut from Philadelphia. In the middle of the drive back, we stopped at a Starbucks in Trenton so that I could work on blog posts. This driving time diminished my capability to actually […]

a When movies were first created, going to a movie theatre used to be a community experience, and the movies themselves were vastly different too. The medium has grown to accommodate different cultures and periods of time. Throughout this growth, movies have developed a high standard for production and a high barrier to entry. The […]

I am currently sitting in a Starbucks that shares a wall with a smaller coffee shop. Even though they are actively competing with each other for business, they are both successful. Each shop serves a slightly different demographic, and provide a marginally different service. For the small coffee shop to succeed, it needs to focus […]

  I have minimal 3-D art experience. When I was younger, I spent some time working with clay, but not enough to claim any skill. Today I decided to provide an extra set of hands for my friend’s metal casting project, and as a result, I learned a few things. When casting a sculpture:   […]

  Hello to the good people at the Conscious Capitalism Institute, I was just looking over your website and it was really well laid out and clear. I then looked at your social media platforms and I realized that you could be benefitting from a greater presence on Instagram. I really strongly believe in the […]

  There is a common misconception that to be successful, all you need is to be skilled in your field. Real success does not come from a focus on what you can do to improve your life, but from an outward effort to create value in the lives of those around you. Personal talent will […]

  Every detail matters. We take in an enormous amount of information every day, so when we choose to focus, it better be good. We often neglect to think about how deeply the small details, like typeface or font, contribute to the end product. A typeface is a set of glyphs that all share a […]

  We have a problem in our world. We place blind faith in the internet to provide us with an objective view of the world, but it is getting more difficult to find places where information isn’t pre-organized for us into bubbles based on our existing beliefs and ideologies. Eric Schmidt, the Executive Chairman of […]