Just yesterday, I finished reading through 101 Things I Learned in Advertising School by Tracy Arrington & Matthew Frederick. It was quick, well-organized, and highly value oriented. Each page has a lesson and a succinctly written set of examples, allowing the reader to clearly understand each point and move...
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Unconscious Branding provides a scientific perspective on the how people perceive brands, and exactly how brands can influence people. It is an intriguing read for anyone who is interested in consumer behavior, brand management, or advertising.
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“To yield to resistance deforms our spirit." –Steven Pressfield, The War of Art ...
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“Let the world burn through you. Throw the prism light, white hot, on paper.”
- Ray Bradbury, Zen in the Art of Writing
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